--- title: Help the Shift description: Transform your purpose-driven business with expert coaching and marketing strategies. Get clear, get found, and grow in the age of AI. image: https://helptheshift.com/hubfs/sound-heasler%20copy.jpg --- [![helptheshift-logo](https://helptheshift.com/hs-fs/hubfs/helptheshift-logo.png?width=1919&height=420&name=helptheshift-logo.png)](https://helptheshift.com/?hsLang=en) - [What is the Shift?](https://helptheshift.com/#shift) - [Services](https://helptheshift.com/#services) [LET'S TALK](https://helptheshift.com#consult) - [What is the Shift?](https://helptheshift.com/#shift) - [Services](https://helptheshift.com/#services) [Book a consultation](https://helptheshift.com#consult) ![sound-heasler copy](https://helptheshift.com/hs-fs/hubfs/sound-heasler%20copy.jpg?width=2000&height=1055&name=sound-heasler%20copy.jpg) # You’re helping *change the world.* We’ll help you grow *the business behind it.* Practical marketing and business coaching to help purpose-driven businesses get clear, get found, and grow, especially in the age of AI. LET’S TALK Coaching from $200/month Coaching $200/mo CLARITY + DIRECTION Getting Found $400/mo SEO + AEO + AI Growth $800/mo advanced COACHING YOU’RE GOOD AT WHAT YOU DO But running the business can feel like a full-time job of its own. You’re trying to serve your clients, do meaningful work, and make a living — while somehow also figuring out your website, marketing, content, Google, social media, ***and now AI.*** There’s always something else you’re supposed to be doing. The hard part is knowing what actually matters. ![sound-healing0-gong](https://helptheshift.com/hs-fs/hubfs/sound-healing0-gong.jpg?width=1000&height=937&name=sound-healing0-gong.jpg) You don’t need to do everything. You need to know what to do next. WHAT WE HELP WITH ## You do the good work. We’ll help with the business. 01 ### Business Coaching Get an experienced perspective on your business, offers, pricing, priorities and what to do next. Explore → 02 ### Marketing Coaching Stop guessing. Learn what marketing actually matters for your business—and what you can safely ignore. Explore → 03 ### AI Education Learn to use AI practically to save time, create better work and run your business more effectively. Explore → 04 ### Websites A clear, professional website that explains what you do, builds trust and makes it easy to take the next step. Explore → 05 ### Get Found SEO + AEO to help people, and AI tools like ChatGPT, understand, discover and recommend your business. Explore → 06 ### Marketing Help Need more than advice? We can roll up our sleeves and help with content, search, your website and other marketing priorities. Explore → ![happy-people-changing-the-world](https://helptheshift.com/hs-fs/hubfs/happy-people-changing-the-world.jpg?width=837&height=1254&name=happy-people-changing-the-world.jpg) WHO WE HELP ## For people helping move the world forward. We work with sound healers, wellness practitioners, teachers, creators, farmers, authors, environmentalists and purpose-driven small businesses doing work that makes people, communities and the planet better. HEAL & GROW Sound Healing Wellness Practitioners CREATE & CONNECT Artists Authors Teachers PEOPLE & PLANET Farmers Environment Purpose ![Gabriel Marguglio](https://helptheshift.com/hs-fs/hubfs/gabriel-marguglio_headshot%20copy-1.jpg?width=1000&height=527&name=gabriel-marguglio_headshot%20copy-1.jpg) Gabriel Marguglio ![Jackie Marguglio](https://helptheshift.com/hs-fs/hubfs/Jackie_%20Thumbnail-3-2.jpg?width=1000&height=667&name=Jackie_%20Thumbnail-3-2.jpg) Jackie Marguglio EXPERIENCE BEHIND THE MISSION ## Help the Shift is new. We’re not new at this. For more than two decades, we've helped businesses navigate digital change through Nextiny Marketing. We founded Nextiny Marketing in 2002, starting with websites and SEO and evolving through inbound marketing, video, HubSpot, AI and now Answer Engine Optimization. Along the way, we’ve helped hundreds of businesses turn marketing and technology into real growth. **Help the Shift is our way of bringing that experience to small businesses and organizations doing work we want to see more of in the world.** > *A better world doesn’t arrive all at once. It happens one small shift at a time.* HEALTHIER PEOPLE · STRONGER COMMUNITIES · A BETTER PLANET WHAT IS THE SHIFT? ## Good work creates ripples. We believe the world is shaped by the choices people make every day. Someone helps a person heal. Someone teaches a better way. Someone grows food responsibly, creates something meaningful, brings people together or cares for the planet. One person helps another. That person affects a family, a workplace, a community. Small shifts create ripples. Enough ripples can change the world. [Let's Talk](https://helptheshift.com#consult) Help the Shift A brighter way forward. Practical business and marketing help for people doing good work. Website by Nextiny © 2026 Help the Shift Let's Talk ## A conversation first. ✕ We reply within one business day. ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#organization", "@type" : "Organization", "description" : "Help the Shift provides practical business coaching, marketing guidance, AI education, website services, SEO, Answer Engine Optimization and hands-on marketing help for purpose-driven businesses and organizations.", "logo" : { "@id" : "https://helptheshift.com/#logo", "@type" : "ImageObject", "caption" : "Help the Shift", "contentUrl" : "https://helptheshift.com/hubfs/helptheshift-logo.png", "url" : "https://helptheshift.com/hubfs/helptheshift-logo.png" }, "name" : "Help the Shift", "url" : "https://helptheshift.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#website", "@type" : "WebSite", "name" : "Help the Shift", "publisher" : { "@id" : "https://helptheshift.com/#organization" }, "url" : "https://helptheshift.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://helptheshift.com/#organization" }, "description" : "Practical marketing and business coaching to help purpose-driven businesses get clear, get found and grow, especially in the age of AI.", "isPartOf" : { "@id" : "https://helptheshift.com/#website" }, "mainEntity" : { "@id" : "https://helptheshift.com/#organization" }, "name" : "Help the Shift", "url" : "https://helptheshift.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#business-coaching", "@type" : "Service", "description" : "Experienced guidance on business offers, pricing, priorities and what to do next.", "name" : "Business Coaching", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#marketing-coaching", "@type" : "Service", "description" : "Practical marketing guidance to help businesses understand what matters, what to prioritize and what they can safely ignore.", "name" : "Marketing Coaching", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#ai-education", "@type" : "Service", "description" : "Practical AI education to help business owners save time, create better work and run their businesses more effectively.", "name" : "AI Education", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#website-services", "@type" : "Service", "description" : "Professional website services designed to clearly explain what a business does, build trust and make it easy for prospective customers to take the next step.", "name" : "Website Services", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#seo-aeo", "@type" : "Service", "alternateName" : "SEO and AEO", "description" : "Search engine optimization and Answer Engine Optimization services that help people and AI-powered tools discover, understand and recommend a business.", "name" : "SEO and Answer Engine Optimization", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helptheshift.com/#marketing-services", "@type" : "Service", "description" : "Hands-on help with content, search, websites and other marketing priorities.", "name" : "Marketing Services", "provider" : { "@id" : "https://helptheshift.com/#organization" } } ```